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Everything we make is custom.  Own a watch that tells YOUR story.  Design yours: 800-774-4980 [ Mon-Fri: 10a-7p, Sat: 12p-7p PST ]

Welcome to SwissPL - Handcrafted Watches.

We Develop Your Ideas - Custom Made Watches. Design your personalized Swiss watch, created exclusively for you. Located in San Diego, CA we produce handcrafted timepieces developed and manufactured in-house. Everything we make is custom; own a watch that tells your story.

Choose from any of our 6 watch models to personalize with your unique design; featuring custom dial printing and tailored caseback engraving. Working with our designer, you will be smoothly guided through our customization process; then you have multiple feature upgrade options to fine-tune your wristwatch exactly as you had in mind.

You aren't restricted with a limited set of graphics or options to choose from; you are free to get anything you like on your watch: A) your graphic or logo, B) the exact plane or helicopter that you fly, C) your squadron patch or deployment insignia, D) your family name or Coat of Arms, etc . . . it's a watch that tells YOUR story.

Our pricing starts under $1000; minimum order is 1.


SwissPL offers the opportunity to own a Swiss timepiece which is truly unique in the vast sea of watches; a timepiece personalized to you, that embodies your memories and accomplishments, that celebrates the milestones of your life. Each SwissPL watch is handcrafted in-house and is powered by a choice of high-grade Swiss movement [ETA 2824-2 automatic; Unitas 6498/6497 hand-wind; Ronda quartz]. There are three basic watch case styles to choose from and each style comes in stainless steel or pvd (black coated) steel finish. The Classic watch, the Aviator watch, and the Tactical watch.

Our watches are constructed of high-grade components found in many luxury Swiss watch brands such as sapphire crystal glass; surgical-grade 316-L stainless steel case; stainless steel Oyster bracelet with screws; solid end-pieces; screw-in crown with gasket; screw-down caseback with gasket; Super-Luminova on dials and hands; 120-click bezel; depth rating 300m.

Our Aviator watch model offers a beautiful exhibition window in the caseback to display the stunning Swiss Unitas hand-wind movement. Our Classic watch model is depth rated for 300 meters [which is 1000 feet; deeper than humans can dive - more info]. The Tactical watch model is a 44-mm combat gear type timepiece built with rugged engagement in mind and a pronounced dual edge case styling to make the ultimate resounding statement.

Our pricing starts under $1000; minimum order is 1.

How to Order
Start your design today. We charge $195 down payment (which is applied towards the total) to start the customization process where we work hand-in-hand with you to create your personalized watch design; tailored around your story, drafting revisions until we have the exact design you had in mind.

The images shown throughout our website are customization projects and concept designs. If you don't see the design or logo that you're looking for; or you can't find the plane, squadron patch or graphic that you'd like, quickly call or email us. Send your email to [contact@swisspl.com] with a short description of your idea, or call us toll-free at 1-800-774-4980.

SwissPL custom watches are specifically developed around your design ideas to create something so unique and filled with meaning; something to commemorate personal achievements and celebrate the milestones in your life. From your ancestors to your children, own a watch that tells YOUR story.

Customizable Watch Models
A) The CLASSIC watch. Pricing starts at $895; includes dial print and caseback engraving in our stainless steel case with Swiss quartz movement and black leather strap. Movement upgrade is available to the Swiss ETA 2824-2 automatic movement with 25 jewels; upgrade price is $295. Optional upgrades to a stainless steel bracelet or the PVD all-black steel case are available upon request.

B) The AVIATOR watch. Pricing starts at $1395; includes dial print in our stainless steel case with Swiss Unitas 6497/6498 movement and exhibition caseback [to proudly display the gorgeous hand-wind movement] and standard black leather strap. Optional upgrade to leather strap handcrafted by (renowned German company) Rios1931 or the PVD all-black steel case are available.

C) The TACTICAL watch. Pricing starts at $1475; includes dial print and caseback engraving in our stainless steel case with Swiss ETA 2824-2 automatic movement and black rubber strap. Optional handcrafted Rios1931 leather strap or PVD-steel case upgrade available.

The down payment of $195 is applied towards your total and will secure your space in our production run schedule; then we begin the tailored design and customization process. The starting prices (see above ↑) include design work and visual mockups, individual renderings and revisions, the watch and the customization which includes a 1-color dial print and personalized caseback engraving (engraving available on Classic and Tactical models). Additional printed colors are $110 per color swap for the design on the dial; each color application requires separate art film, printing plate, ink mixing, print alignment, multiple test prints and then the final print. So for example if the print sequence for your graphic is white, blue, red, white, green, black this would be a 6-color print. The final price of your custom watch will depend on the complexity of your printed design, and the color change requirements. Everything we make is Handcrafted in California.

The Aviator

The Tactical

All three watch models come in either a stainless steel case or an optional PVD (all black) steel case upgrade (+$125). Our Aviator watch comes with a standard black leather strap; we offer an optional upgrade to a Rios1931 handcrafted leather strap. The Classic watch offers a choice of 10 bezel ring colors, 7 dial colors along with 6 styles of watch hands (6 styles for the automatic movement / 2 styles for the quartz movement).

Production time for a customized watch is on average 12 - 14 weeks; if you need it faster, we offer a production upgrade to RUSH service which is then 6 - 8 weeks. Our minimum order is one (1) - start YOUR design; the $195 down-payment is applied towards your total: order yours now.

Call toll-free: 1-800-774-4980
Email us: contact@swisspl.com

Thank you for your time,
Alldaron Knewitz

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Mon-Fri: 10am-7pm
Sat: 12pm-7pm PST

Copyright © 2010- SwissPL LLC - All Rights Reserved.
SwissPL® | Truly Your Watch™ | Customization on a Personal Level™
Everything we make is custom.™ Own a watch that tells your story™

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