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Everything we make is custom.  Own a watch that tells YOUR story.  Design yours: 800-774-4980 [ Mon-Fri: 10a-7p, Sat: 12p-7p PST ]
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Classic Timepiece Aviation Timepiece Tactical Timepiece
Classic Timepiece Aviation Timepiece Tactical Timepiece

Welcome to SwissPL personalized watches.

Everything we make is custom. Own a watch that tells your story.

Thank you for your interest; we are a custom Swiss watch design studio located in Oceanside, CA. Customize our watch with your design to produce a personalized timepiece that is Truly Your Watch.

How to Order:
Start your design today; we charge $150 start up fee and then we will work to design exactly what you had in mind. The designs shown on our website are previous projects and examples. If you don't see a design, or plane or squadron patch or graphic that you're looking for, quickly call or email us. Send your email with a short description of your idea, or call us toll-free at 1-800-774-4980 [ M-F 10a-7p PST ].

We don't have a limited set of graphics for you to choose from, you are free to get anything you like on your watch; any plane, any squadron patch, any helicopter... you get the idea.

We offer fully personalized - and yet still affordable - Swiss watches with a design that is Tailored to You. Hand made in-house and powered by a choice of high-grade Swiss movements. We have three WATCH MODELS to choose from: the Classic, the Aviator, and the Tactical.

We offer a few Swiss movement choices: ETA 2824-2, Unitas 6498/(7), and Swiss ETA Quartz. The individual elements used in the watches stack-up against luxury brands costing thousands: components such as sapphire crystal glass; surgical-grade stainless steel case & bracelet [available in steel edition or PVD all-black edition]; Oyster bracelet with solid end-pieces & screws; screw-down crown & caseback.

Our Aviator model offers a beautiful exhibition (see-thru) caseback to proudly display the stunning Unitas hand-wind movement. Our Classic watches are water depth tested to 300 meters [which is 1000-feet; deeper than humans can dive]. The Tactical is a heavy, bad-ass 44-mm timepiece sure to make a resounding statement. Start YOUR Design.

SwissPL custom watches are exclusively developed with your design to celebrate personal achievements, and capture those meaningful moments. Own a watch that tells YOUR story.

Customizable Watch Models:

  • CLASSIC starts at $785 (w/ quartz movement)
    & $990 (w/ automatic movement)
  • AVIATOR starts at $1,095 (w/ Unitas hand-wind movement)
  • TACTICAL starts at $1,395 (w/ automatic movement)

Starting price includes customization of 1-color dial print and caseback engraving (for Classic / Tactical models). Additional printed dial colors are $65 per color. Starting fee of $150 is a down payment which will be applied towards the total.

The Classic watch offers 10 bezel and 7 dial color choices along with 6 sets of hands (for auto movement, 2 sets for quartz). All three watch models come in choice of Stainless Steel or PVD (all black) Steel ($100 extra). Standard production time 8-12 weeks; MINIMUM ORDER ONLY ONE (1)

Start YOUR Design: $150 down payment (always applied towards the total).

Thank you for your time,

Alldaron Knewitz
Designer, photographer, owner.


Want to speak with someone about your design?
Call toll-free: 1-800-774-4980 [ M-F 10a-7p PST ]

Start YOUR design; $150 down payment
( will be applied towards your order total )

Tailhook 2012: Squadrons love custom designs.
Attending the annual Tailhook event for the 3rd year in a row brought reunions with old friends, and previous squadron customers; along with new squadrons and individual-design customers. Being 2 booths next to long-time friend, and SwissPL "Custom Wearer", Dale Snort Snodgrass along with Draken International air team all wearing their personalized SwissPL watches; Mike Buick Eberhardt donned his A-4 Skyhawk edition watch & Snort wore his F-14 Tomcat "5,000 Hours" Signature watch; Mike "Smitty" Smith wore the Draken International Logo Edition timepiece.

VMA-211 Squadron Timepiece:
We are currently mid production on a group order for VMA-211 featuring our exclusive Aviator & NFO applique wings; their Harrier plane & Squadron name printed on the dial along with each pilot's individual call-sign; caseback design is the VMA-211 patch with each pilot's name, call-sign and deployment date.

VFA-147 Squadron Order:
In July we delivered a customized squadron order to the pilots of VFA-147 featuring our exclusive Aviator & NFO applique wings; an F-18 Super Hornet plane & the Squadron's name "Argonauts" printed on the dial; each pilot got a individualized caseback design featuring their squadron patch, their name, their call-sign, their service dates, their rank, and the year the squadron was established. Then each pilot got to choose their own bezel and dial color.

VAW-113 Squadron Watches:
In May we produced a customized Squadron order for the pilots of VAW-113 featuring our exclusive applique wings, a Hawkeye 2000 plane, the squadron's name, each pilot's call-sign; caseback customized with their squadron patch, pilot's name - call-sign - service dates - rank, and year squadron was established.

VT-9 Squadron Watch:
Produced for the Commanding Officer of VT-9. Aviator Wings, T-45A Goshawk, Tiger One.


Order by Phone:
1-800-774-4980

Mon-Fri: 10am-7pm
Sat: 12pm-7pm PST

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SwissPL® | Truly Your Watch™ | Customization on a Personal Level™
Everything we make is custom. Own a watch that tells your story™
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