Your SwissPL private customized timepiece is built in Switzerland by our manufacturing partner; they have been in business since 1850. These timepieces are constructed of the same materials and components as the top brand name Swiss watch companies (e.g. Tag, Breitling, Rolex, Omega). In fact, our parts are machined in the same factories (i.e. by the same companies) that provide components to some of the major Swiss brands. On multiple occasions, jewelers have given a price quote, based on the components used, of between $1,800 to $2,400 for these custom luxury watches.

The watches are manufactured from surgical-grade (316L) stainless steel and use sapphire crystal glass treated with an internal anti-reflective coating. Featuring a securely screwed-down caseback, and screwing-in the crown completely, these watches are water resistant to depths of 1,000-feet (which is 300 meters).

The dial and hands are applied in top quality Super-Luminova phosphorous illuminating paint, which glows in the dark. The glass is scratch-resistant sapphire crystal treated with an anti-reflective coating on the inside on the glass.

The movement used in your private label timepiece is the world famous Swiss ETA 2824-2 automatic mechanical movement with 25 jewels; this isn't a quartz movement, this is the same high quality Swiss movement used by major watch brands. Have your own private label timepiece with the potential incentive of a tax deduction write-off

Take your newly purchased unique and custom designed watch to any jeweler. Smile when they tell you it's worth 3 times what you paid for it.