Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.


Pricing begins

at $1,995

Personalize YOURS

The Aviator watch model starts at $1,995 and includes the Swiss Unitas mechanical (hand-wind) movement, the black leather strap, choice of exhibition caseback with see-thru window or an engraved caseback (with any design you can imagine), and the dial print (1-color).


Our pricing structure is calculated based on the number of printed colors on the dial (watch face). The base price includes the 1st printed color.


Then we charge $110 per additional printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print. So if your 'dial art' has 4 colors, then we would charge for the 3 extra colors.


The Aviator watch is available in stainless steel or pvd black-coated. Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style.


Call to discuss your watch 800-774-4980 or start your order


Price list for Aviator Watch:

Start-up / Design fee (to create multiple mock-up revisions):


Aviator Stainless Watch, 44mm with 'diamond-crown' and sapphire crystal glass. Your choice of exhibition (see-thru) caseback or engrave-able solid caseback. Swiss ETA Unitas hand-wind movement with 17 jewels; 1-color dial print, full caseback engraving (if selected), leather strap, and standard watch box:




Shipping in the US:

Shipping internationally:



Dial Printing, each additional printed color:


Watch Case Coating, pvd-black treatment:


Metal wings (US Navy Pilot, NFO, Flight Surgeon;

USAF Master Pilot; US Army Master Aviator):


Presentation Watch Box:


Production Speed Upgrade [standard time 8-12 weeks]

Rush Service [6-8 weeks]:

Priority One Service [4-5 weeks]:














$50 (within US).

International shipping price depends on destination address
















Case size:

44mm [46mm with crown]


Case weight:

145 grams


Water depth rating:

Not applicable

(this is a hand-wind watch)



Sapphire crystal glass

Large crown

Screw-down caseback

Sub-dial at 6-position or 9-position

Leather strap with buckle


The Aviator watch has a see thru exhibition window which beautifully displays the Swiss hand-wind movement, or we offer an option to have a solid caseback engraved with your custom design..




Your Aviator watch either comes with the exhibition caseback to view the movement or we can engrave your graphics on our stainless steel caseback, or if you would prefer the all black look, choose the PVD caseback. Your logo, design, family crest, military patch, college record, or anything you like.

The price for a customized stainless Aviator watch with Swiss Unitas [hand-wind] mechanical movement starts at $1,995 and includes a 'one-color' dial print, choice of caseback [exhibition (see thru) or personalized caseback with engraving (solid, not see thru)], leather strap and our piano-finish watch box.


The base price includes the 1-st printed color. Then additional printed colors are $110 per color for the printed design on the dial; as each color application requires separate art film, printing plates, ink mixing, print alignment, multiple test prints and then the final print application.


So, for example, the dial on the right shows graphics which are white, red, blue, yellow, and black, this would be a 5-color print...  see example on right  ----->


Optional upgrades:

PVD Case (all-black) upgrade for $125.

Presentation watch box upgrade for $85.


Production time is approximately 12 to 14 weeks, depending on the complexity of your specific project. We offer Rush Service [ 6 to 8 weeks ] or Priority One Service [ 4 to 5 weeks ].

Call to discuss your watch 800-774-4980 or start your order

We accept these payment methods:


SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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Order by Phone:


call to speak about your
design ideas now.

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SwissPL, Time for Your Story.™