Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.


What you add to the back of your watch is as unique as your journey and milestones. Therefore the design options for the caseback of your timepiece are virtually limitless, ranging from squadron logo, deployment patch, flight hours, winging date, call-sign, or a message from your significant other. The idea is to make this watch truly yours; tailored in every way possible to make it a one-of-a kind timepiece so that among a world of 7 billion people, your wristwatch is 1 of 1. Our most complex caseback design to date featured 14 squadrons patches, crafted into a combined piece of wrist-art with individual meaningful.

Engraved Watch Caseback
SwissPL caseback engraving
SwissPL watch engraving
SwissPL engraved casebacks
CVW-7 engraved caseback SwissPL

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SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™