Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.


The Classic watch model starts at $1,250 and includes the Swiss quartz-analog movement, the black leather strap, the caseback engraving (with any design you can imagine), and the dial print (1-color).


Our pricing structure is calculated based on the number of printed colors on the dial (watch face). The base price includes the 1st printed color.


Then we charge $110 per additional printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print. So if your 'dial art' has 4 colors, then we would charge for the 3 extra colors.


The Classic watch is available in stainless steel or pvd black-coated; powered with your choice of Swiss quartz-analog (battery), Automatic (self-winding) or GMT (dual time zone) movement.


Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style.


Call to discuss your watch 800-774-4980 or start your order

Pricing begins

at $1,250

Personalize YOURS


Price list for Classic Watch:

Start-up / Design fee (to create multiple mock-up revisions):


Classic Stainless watch, 42mm with sapphire crystal glass, screw-down crown and caseback [water-depth rated 300M], with Swiss quartz-analog movement; 1-color dial print, full caseback engraving, leather strap, standard watch box:




Shipping in the US:

Shipping internationally:



Dial Printing, each additional printed color:


Watch Case Coating, pvd-black treatment:


Metal wings (US Navy Pilot, NFO, Flight Surgeon;

USAF Master Pilot; US Army Master Aviator):


Metal bracelet with screws (not pins) and

an oyster clasp with clasp-lock:


Bracelet engraving (add your logo to the

1st link on your bracelet):


Swiss ETA Automatic movement (with 25 jewels):


Swiss ETA GMT-Automatic movement (with 21 jewels):


Presentation Watch Box:


Production Speed Upgrade [standard time 8-12 weeks]

Rush Service [6-8 weeks]:

Priority One Service [4-5 weeks]:












$50 (within US).

International shipping price depends on destination address


























Case size:

42mm [45mm with crown]


Case weighs: 178 grams


Water depth rating:

300 meters (1,000 feet)


Sapphire crystal glass

Screw-in crown

Screw down caseback

Unidirectional bezel

Bracelet with screws


Optional upgrade to

Swiss ETA 2824-2

automatic [self-winding]

mechanical movement for $345


Swiss ETA 2893-2 GMT

automatic [self-winding]

mechanical movement for $649


Your fully custom design will be engraved on the stainless steel caseback, or if you would prefer the all black look, choose the PVD caseback. Your logo, design, crest, anything you like.




We can extend the customization of your bespoke watch to the bezel insert, adorning your timepiece with a custom bezel ring. Due to the production costs of making bezels, we require a minimum of 20 watches for custom bezels to be ordered. The price of custom bezels will depend on the final design. Inquire for quote.


The price for a customized stainless Classic watch with Swiss quartz-analog movement starts at $1,250 (and includes a one-color dial art print, personalized caseback engraving, black leather strap and our piano-finish watch box).

Additional printed colors are $110 per color for the printed design on the dial; each color application requires separate art film, printing plates, ink mixing, print alignment, multiple test prints and then the final print application.


So, for example, if your dial graphics are white, red, blue, yellow, and black, this would be a 5-color print (see example on right).


Optional upgrades:

Swiss ETA automatic (self-winding) movement is $345.

Swiss ETA GMT automatic (self-winding) movement is $649.

PVD Case (all-black) upgrade for $125.

Presentation watch box upgrade for $85.


Production time is approximately 12 to 14 weeks, depending on the complexity of your specific project. We offer Rush Service [ 6 to 8 weeks ] or Priority One Service [ 4 to 5 weeks ].

Call to discuss your watch 800-774-4980 or start your order

SwissPL Casebacks SwissPL Casebacks
SwissPL Bezels SwissPL Bezels
SwissPL Dials SwissPL Dials
SwissPL Hands SwissPL Hands

Your watch comes in our piano-finish box or upgrade to our presentation box.

Customization with you in mind. Own a watch that tells your story; one that celebrates your milestones and commemorates your cherished accomplishments. One that personifies your dreams and future aspirations.
Timepiece linked to your family heritage, one worth passing down.

We accept these payment methods:


SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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Order by Phone:


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design ideas now.

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SwissPL, Time for Your Story.™