Pricing Explained

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Watch Dial Printing

Watch Dial Printing is a complex and intrinsically detailed endeavor. The dial art is fine-tuned for each project, our traditional Swiss dial printing machine is based off 'old school' theory and requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print for each individual color in a logo.

If your logo includes 5 colors, then we need to set up a printing run for each color in sequence to build up your dial art design. It's more alchemy with color than procedural printing.

If preferred from a stylistic or financial aspect, we can convert your logo to adjust the colors and reduce the number of printed colors on the watch dial. Above is a project with metallic military pilot wings and a 5-color logo [white, blue, red, yellow and black] which was then converted to a 2-color print [silver and red], as well as a single-color print [silver].

Our pricing structure is calculated based on the number of printed colors on the dial (watch face). The base price for each watch model includes the 1st printed color, caseback engraving (any design you like), leather strap and Swiss movement. Then we charge $110 per additional printed dial-color as each color.

If you would like to see what your logo would look like as a reduced or single color print, contact us to discuss your design [ 800 - 774 - 4980 ]  -  email [ contact@swisspl.com ].

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example of one logo printed in 3 different ways (single color, two-color and full-color)



Price list for Classic 42mm Watch:

Start-up / Design fee (to create multiple mock-up revisions): $245
Classic Stainless watch, 42mm with sapphire crystal glass, screw-down crown and caseback [water-depth rated 300M], with Swiss quartz-analog movement; 1-color dial print, full caseback engraving, leather strap, standard watch box: $1,005

BASE PRICE FOR CLASSIC: $1,250

Shipping in the US: $50
Shipping internationally: price depends on destination address.

OPTIONAL UPGRADES:
Dial Printing, each additional printed color: $110
Watch Case Coating, pvd-black treatment: $125
Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator): $80
Metal bracelet with screws (not pins) and an oyster clasp with clasp-lock: $145
Bracelet engraving (add your logo to the 1st link on your bracelet):
Swiss ETA Automatic movement (with 25 jewels): $345
Swiss ETA GMT-Automatic movement (with 21 jewels): $750
Presentation Watch Box: $85

Production Speed Upgrade [standard time 8-12 weeks]
Rush Service [6-8 weeks]: $245
Priority One Service [4-5 weeks]: $499

Price list for Aviator Watch:

Start-up / Design fee (to create multiple mock-up revisions): $245
Aviator Stainless Watch, 44mm with 'diamond-crown' and sapphire crystal glass. Your choice of exhibition (see-thru) caseback or engrave-able solid caseback. Swiss ETA Unitas hand-wind movement with 17 jewels; 1-color dial print, full caseback engraving (if selected), leather strap, and standard watch box: $1,750

BASE PRICE FOR AVIATOR: $1,995

Shipping in the US: $50
Shipping internationally: price depends on destination address.

OPTIONAL UPGRADES:
Dial Printing, each additional printed color: $110
Watch Case Coating, pvd-black treatment: $125
Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator): $80
Presentation Watch Box: $85

Production Speed Upgrade [standard time 8-12 weeks]
Rush Service [6-8 weeks]: $245
Priority One Service [4-5 weeks]: $499

Price list for Tactical Watch:

Start-up / Design fee (to create multiple mock-up revisions): $245
Tactical Stainless Watch, 44mm with sapphire crystal glass and Swiss Automatic movement; 1-color dial print, full caseback engraving, leather strap, and standard watch box: $1,500

BASE PRICE FOR TACTICAL: $1,745

Shipping in the US: $50
Shipping internationally: price depends on destination address.

OPTIONAL UPGRADES:
Dial Printing, each additional printed color: $110
Watch Case Coating, pvd-black treatment: $125
Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator): $80
Swiss ETA GMT-Automatic movement (with 21 jewels): 750
Presentation Watch Box: $85

Production Speed Upgrade [standard time 8-12 weeks]
Rush Service [6-8 weeks]:
Priority One Service [4-5 weeks]: