Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

Give the gift of Customization

Want to give someone a personalized timepiece, but you’re unsure what design to get on the watch?

Present them with a gift card for customization; simply select the amount you would like to apply towards the balance of their watch. If the final design is higher in price, we will arrange payment with the recipient - and if the price is lower, we will issue a refund check for the difference.


Apply the value of the gift card towards the handcrafted custom designed timepiece. Each gift card will be custom printed to make a personalized impression, and the value of the gift card NEVER expires until redeemed. We want to make this as simple as possible for you, on the back of the card will be printed the value and date issued, along with our contact info. When we mail out the gift card to you, we will include a small photo-book of designs as inspiration to generate ideas.






We accept these payment methods:


SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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Order by Phone:


call to speak about your
design ideas now.

Copyright © 2010-2018 SwissPL - Swiss Private Label Timepieces - All Rights Reserved.

SwissPL, Time for Your Story.™