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SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

How a Quartz-Analog movement gets damaged during a battery swap.


All it takes is 1 broken wire in the movement coil, which is a continuous copper wire, and the movement is done.


The damage usually occurs when a person pulls back the battery-arm which secures the battery, and scrapes the coil with the tweezers causing a tiny break.


Or in the more extreme case, the person pulls back the battery-arm and presses it down on the coil with the tweezer point, in order to hold it in place. If they slip off, or apply too much pressure, this can scrape / break the coil.


All it takes is 1 tiny wire...

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SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™