Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.



Customized timepiece featuring a front-view Sikorsky MH-60R Seahawk helicopter lowering its deployment line and the HSM-48 squadron patch at the "9 position". PVD coated Stainless Classic watch with Swiss movement and full caseback engraving to tell your story.



We can either add to this design or create something completely tailored for you.


Add your Service Years, your total Flight Hours, deployment patch or a personalized message to complete this one of a kind timepiece handcrafted just for you.


Your Service is Unique,
make Your watch match.

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SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™