Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

Metal Bracelets and Metal Screws


Although technology has taken us far in the world of time-keeping and manufacturing, some things still rely on good old human vigilance. Case in point, the metal screws used in our metal bracelets.


When we ship our watches, we mount them on a leather strap so you can instantly wear the watch when opening the box. However, when you go to get your bracelet sized by a jeweler, please indicate you wish to have the screws secured with LOCTITE. Most jewelers won't do this unless YOU request it.


As with all things metal on metal, if you don't add loctite, then over time the metal on metal friction can cause the screws to turn themselves out. If you wish to not use loctite, then you must periodically check the screws with a screw-driver to make sure they are snuggly turned in.


All major Swiss brands use loctite on their metal bracelets; Rolex recommends using Loctite 221 or 222 for screws on Rolex bracelets.

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SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™