Design your watch:

1-800-774-4980

SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

With the route through a Military career being as varied as the individual themselves, we offer a canvass to tell your story and commemorate your milestones.

 

For Army Rangers, Special Forces, Green Berets, SEALs and MARSOC alike, the brotherhood ingrained in your journey holds stronger than the trails thrown across your path, and yet in the end the steps taken which define your story are as unique to you as your fingerprint and cherished beyond value. Tell your story, design your timepiece.

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ABOUT US

SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.

 

Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.

 

Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.

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SwissPL, Time for Your Story.™