Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

Military Custom Group Orders...

Thank you for your interest in designing a custom watch order for your group. We appreciate your Dedication and Service!

With SwissPL you choose what suits you. We offer variety within a group order.

The down payment amount is applied towards your final balance; and is required to create visual mockup renderings and design revisions.

The amount is non-refundable as your custom mockup incurs design costs.

Customization Process Visual SwissPL

Customization Made Simple


How it works: we provide the watch and the customization, you provide the story. Once each member of your group order completes their down payment of $245 (which is applied towards their total), we will begin working with the group representative on designing the watch dial art work, and then each caseback is fully personalized to its owner [this can include any combination of graphics, text, deployment patches, service dates). Then each member of your group picks their options [leather strap / metal bracelet, bezel ring color, dial art version, metal wings or other emblem (Aircrew Wings, Surface Warfare, Command at Sea pin, or any other you would prefer], case treatment [stainless or pvd-black], standard watch box / presentation watch box.


You do not need to create the visual design or use any complex graphics programs, we take care of this for you. All you need to do is simply send us the graphics (or a description of the design) via email, from which we create the mockup and then work to refine the design until you're totally satisfied, then we begin customization. - email us


We will effortlessly guide you through our entire tailored customization process, so regardless if you have a clear concept for a design or are just starting out, you'll go from final mockup to wearable wrist-art in about 9-12 weeks. If you don't have graphics and would like them developed, we can help you with that too.


The price for a one-of-a-kind individualized wrist watch starts from $1,250 and is calculated based on a. which watch model you choose [Classic, Aviator, Tactical]; b. the intricacy of your design, along with how many colors are being printed on the watch face (the dial); c. which movement you choose [Automatic Self-Winding, Quartz-Analog, Mechancial Handwind]. But no worries, we will explain all of these options to you. The down payment of $245 is always applied towards the balance.


Not just function - but a unique piece of wrist-art. Own a watch that actually tells your story, celebrates your milestones and cherishes your moments of accomplishment. Each personalized watch is powered by a Swiss movement, handcrafted to fully Tell Your Story.

We accept these payment methods:


SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™