Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

Quartz Movement:

[available in the Classic model]

The most reliable and accurate kind of movement is quartz movement, however this is not a mechanical movement. This kind of movement utilizes a battery, which sends an electric charge through a quartz crystal. The crystal oscillates at 32,000 vibrations per second, powering a motor, which accurately moves the hands (within 0.5-2 seconds per day).

With these watches, the battery needs to be changed about once every few years. Swiss quartz movements combine some of the gears of a mechanical movement with the power of a quartz movement; therefore they require no winding and very little maintenance (lubrication of the gears), unlike with a mechanical movement.

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SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™