Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.


The Tactical watch model starts at $1,745 and includes the Swiss Automatic (self-winding) movement, a rubber or leather strap, the caseback engraving (with any design you can imagine), and the dial print (1-color).


Our pricing structure is calculated based on the number of printed colors on the dial (watch face). The base price includes the 1st printed color.


Then we charge $110 per additional printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print. So if your 'dial art' has 4 colors, then we would charge for the 3 extra colors.


The Tactical watch is available in stainless steel or pvd black-coated; powered with your choice of Swiss Automatic (self-winding) or GMT (dual time zone) movement.


Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style.


Call to discuss your watch 800-774-4980 or start your order

Pricing begins

at $1745

Personalize YOURS


Price list for Tactical Watch:

Start-up / Design fee (to create multiple mock-up revisions):


Tactical Stainless Watch, 44mm with sapphire crystal glass and Swiss Automatic movement; 1-color dial print, full caseback engraving, leather strap, and standard watch box:




Shipping in the US:

Shipping internationally:



Dial Printing, each additional printed color:


Watch Case Coating, pvd-black treatment:


Metal wings (US Navy Pilot, NFO, Flight Surgeon;

USAF Master Pilot; US Army Master Aviator):


Swiss ETA GMT-Automatic movement (with 21 jewels):


Presentation Watch Box:


Production Speed Upgrade [standard time 8-12 weeks]

Rush Service [6-8 weeks]:

Priority One Service [4-5 weeks]:











$50 (within US).

International shipping price depends on destination address


















Case size:

44mm [48mm with crown]


Case weight:

160 grams


Water depth rating:

300 meters (1,000 feet)


Sapphire crystal glass

Screw-in crown

Screw down caseback

Rubber strap


Your fully custom design will be engraved on the stainless steel caseback, or if you would prefer the all black look, choose the PVD caseback. Your logo, design, crest, anything you like.


The price for a customized stainless Tactical watch with Swiss automatic movement starts at $1,745 and includes a one-color dial print, personalized caseback engraving, rubber strap and our piano-finish watch box.

Additional printed colors are $110 per color for the printed design on the dial; each color application requires separate art film, printing plates, ink mixing, print alignment, multiple test prints and then the final print application.


So, for example, if your dial graphics are white, red, blue, yellow, and black, this would be a 5-color print (see example on right).


Optional upgrades:

PVD Case (all-black) upgrade for $125.

Presentation watch box upgrade for $85.


Production time is approximately 12 to 14 weeks, depending on the complexity of your specific project. We offer Rush Service [ 6 to 8 weeks ] or Priority One Service [ 4 to 5 weeks ].

Call to discuss your watch 800-774-4980 or start your order

We accept these payment methods:


SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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Order by Phone:


call to speak about your
design ideas now.

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SwissPL, Time for Your Story.™