Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

Custom Army Watches

Everything we make is custom, handcrafted in America.
Each watch is tailored to its owner. Designed with your graphics.
Your squadron, your plane, your logo, your callsign, your service dates.
This is truly your watch; a watch that tells your story.


25 Avn Rgt

82 Avn Rgt

108 AVN Rgt

114 Avn Rgt

130 Avn Rgt

137 Avn Rgt

140 Avn Rgt

149 Avn Rgt

160th SOAR

171 Avn Rgt

185 Avn Rgt

228 Avn Rgt

If you don't see YOUR graphics, email or call us [800-774-4980] and we'll get started on your design.
Customization comes standard; own a watch that tells your story and celebrates your service.

History of the United States Army.

From its formation in 1775, the U.S. Army has been the primary land based portion of the United States military. The primary responsibility of the U.S. Army has been the fighting of land battles and military occupation. The US Army Corps of Engineers has a major role in controlling rivers and establishing infrastructure. It was founded in the American Revolutionary War in response to a need for professional soldiery to assist the fighting against the invading British Army.

The US Army was quite small during peacetime all the way up to the 1940's. During World War II the U.S. Air Force became practically independent, and completely so in 1947. The US Army was under the control of the War Department until 1947, and has been run by the Defense Department since that time. The U.S. Army fought in the War of 1812, the American Civil War, Spanish-American War, World War I, World War II, Korean War and the Vietnam War. With the end of the Cold War in 1991, the U.S. Army has focused its efforts on insurgencies in the Middle East, the Gulf War, and the Iraq / Afghanistan War.

Customization with you in mind. Own a watch that tells your story; one that celebrates your milestones and commemorates your cherished accomplishments. One that personifies your dreams and future aspirations.
Timepiece linked to your family heritage, one worth passing down.

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SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™