Design your watch:


SwissPL, Time for YOUR Story.

Swiss private label handcrafted timepieces commemorate YOUR journey.

Shop designs starting from $945. Full Customization starts from $1,250. Minimum order 1. Swiss components, American craftsmanship.

“I received the package last week, and with great timing, Peter arrived back in port yesterday for a mid patrol stop!  He was so thrilled with the piece, and there's a formal ship event this week during the stop that he was thrilled to have it in time to wear.


Peter will be leaving again to finish out the final months of his last patrol with USS Carney as Captain and changes Command the end of April. I know he plans to write his own note as well, but thank you so much. This was the best gift to give and seeing his own design to mark his accomplishments was really wonderful.


We look forward to hearing that other friends consider your business also!"



C. Halvorsen

USS Carney

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SwissPL is the combination of Swiss components and American craftsmanship, designed to Tell Your Story.


Each custom timepiece is designed and handcrafted in America. Through strategic collaborations with manufacturing partners in Switzerland, Germany, Italy and in the USA, we offer the opportunity to produce a single personalized bespoke wristwatch; designed with you and for you.


Anything you can imagine: your logo, family coat of arms, sports crest, squadron emblem, deployment patch, flight hours, company branding. Make it your watch.


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SwissPL, Time for Your Story.™