The watch designs shown are examples of how you can customize your timepiece.

The Classic watch model starts at $1,250 and includes the Swiss quartz-analog movement, the black leather strap, the caseback engraving (with any design you can imagine), and the dial print (1-color).

Our pricing structure is calculated based on the number of printed colors on the dial (watch face). The base price includes the 1st printed color. Then we charge $110 per additional printed dial-color as each color requires separate art work and printing plates, ink mixing and design alignment, test prints and then final print. So if your 'dial art' has 4 colors, then we would charge for the 3 extra colors.

The Classic watch is available in stainless steel or pvd black-coated; powered with your choice of Swiss quartz-analog (battery), Automatic (self-winding) or GMT (dual time zone) movement. Personalize the dial and caseback with YOUR design, and tailor the look and feel to reflect your style. Call to discuss your watch 800-774-4980.

Start-up / Design fee (to create multiple mock-up revisions):
Classic Stainless watch, 42mm with sapphire crystal glass, screw-down crown and caseback [water-depth rated 300M], with Swiss quartz-analog movement; 1-color dial print, full caseback engraving, leather strap, standard watch box:
Shipping in the U.S.:
International Shipping:
Price depends on destination address
Dial Printing, each additional printed color:
Watch Case Coating, pvd-black treatment:
Metal wings (US Navy Pilot, NFO, Flight Surgeon; USAF Master Pilot; US Army Master Aviator):
Metal bracelet with screws (not pins) and an oyster clasp with clasp-lock:
Bracelet engraving (add your logo to the 1st link on your bracelet):
Swiss ETA Automatic movement (with 25 jewels):
Swiss ETA GMT-Automatic movement (with 21 jewels):
Presentation Watch Box:
Production Speed Upgrade [standard time 8-12 weeks]
Rush Service [6-8 weeks]:
Priority One Service [4-5 weeks]:


Case Specifications:

Classic 42mm Case Size
Case size:
42mm [45mm with crown]
Lug width: 22mm
Case weighs: 178 grams

Water depth rating:
300 meters (1,000 feet)

Sapphire crystal glass
Screw-in crown
Screw down caseback
Unidirectional bezel
Bracelet with screws

Optional upgrade to
Swiss ETA 2824-2
automatic [self-winding]
mechanical movement for $345

Swiss ETA 2893-2 GMT
automatic [self-winding]
mechanical movement for $750


Caseback Engraving:

Included in your price is the engraving of your watch back. The caseback design can be as varied as you like, simple or complex. Engrave on the stainless steel caseback, or if you would prefer the all black look, choose the PVD upgrade. The laser engraving on the PVD looks golden in hue. Complete your design with your logo, crest, squadron patch, or anything you like.

caseback engraved

Standard Dials:



Standard Bezels:



Custom Bezels:

We can extend the customization of your bespoke watch to the bezel insert, adorning your timepiece with a custom bezel ring. Due to the production costs of making bezels, we require a minimum of 20 watches for custom bezels to be ordered. The price of custom bezels will depend on the final design. Inquire for quote.



Quartz Watch Hands:

Mercedes Quartz SSSword Quartz SS
Mercedes | Sword Style2


Automatic Watch Hands:

Mercedes Quartz SS Mercedes Automatic PVD
Mercedes SS | Mercedes PVD
Sword Automatic SS Sword Automatic PVD
Sword Style1 SS | Sword Style1 PVD
Modern Automatic SS Proplof Automatic
Modern | Proplof



The price for a customized stainless 42mm Classic watch with Swiss quartz-analog movement starts at $1,250 (and includes a one-color dial art print, personalized caseback engraving, black leather strap and our standard watch box). Additional printed colors are $110 per color for the printed design on the dial; each color application requires separate art film, printing plates, ink mixing, print alignment, multiple test prints and then the final print application. So, for example, if your dial graphics are white, red, blue, yellow, and black, this would be a 5-color print (see example on right). Production time is approximately 12 to 14 weeks, depending on the complexity of your specific project. We offer Rush Service [ 6 to 8 weeks ] or Priority One Service [ 4 to 5 weeks ].



SwissPL Customized CasebacksSwissPL Watch BezelsSwissPL Watch DialsSwissPL Watch Hands

Customization with you in mind. Own a watch that tells your story; one that celebrates your milestones and commemorates your cherished accomplishments. One that personifies your dreams and future aspirations. Timepiece linked to your family heritage, one worth passing down.